Miguel De Lara

The humanistic perspective to branding and identity that I employ, sees brands as alive, having personalities and striving for connection with people and other brands.

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As a graphic designer I often felt there was an element missing in much of the graphic branding I encountered. My work has been greatly influenced by my journey as a seeker, curious and interested in how the intangible essence of things can be represented visually and graphically.  As I continue to explore my personal path of spiritual insight and learning I can see how it is greatly enhancing and influencing my professional work as a designer and illustrator.

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More than empty devices for profit, brands can actually be seen as spirits. These brand’s spirits have purposes, dreams, and missions that go beyond their surface appearance. They strive for longevity and have responsibility with the world they inhabit, from which they are inseparable.

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I’ve found that creating graphic design with an emphasis on the spiritual side of things, offers a complete new way of developing and representing a brand or a project. By way of this process, we achieve deeper ways of connection with the brand’s essence, and become open to more intuitive ways to identify and understand its value. I am particularly excited to support individuals, organisations and companies that take responsibility for their impact on the future.

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So get in touch, let’s discover together the spirit of your project and brand. Let’s influence the world in conscious meaningful way, that considers the natural world and the invisible essence of things.